How To Buy A Diamond? Here You Can Read The Best Diamond Buying Guide

How to buy a diamond? Here you can read the best diamond buying guide. Choosing a diamond engagement ring is exciting and memorable. experience. A lasting symbol of love and commitment, the diamond you choose will be unique, not only for its physical features but also for the relationship it represents. When buying a diamond, consider all of the following individual characteristics.

1. Carat does not necessarily mean size

A universal term, Carat describes the weight of a diamond. Just as a dollar bill can be divided into 100 cents, a carat is divided into 100 points, allowing an accurate measurement of the stone. A diamond with 100 points is known as 1 carat, 50 points equal ½ carat, and so on.

People automatically assume that a 1.00-carat diamond is larger than a 0.90ct diamond. This is far from the truth. Diamond Carat refers to the weight of a diamond: Carat is a measurement related to weight and does not mean size. Can’t a 120-pound person be taller than a 140-pound person?

With the price of a diamond increasing with carat weight, larger diamonds are rarer and more desirable. However, two stones that have the same weight can have extremely different values ​​when considering clarity, color, and cut.


Which Carat of Diamond is Right for You?

  • If having a” big rock “is important, but your budget is not huge, you may want to consider a diamond with a good cut, SI1-SI2 clarity, and an I or J grade.
  • Diamond prices rise to half-carat and 1-carat pesos. The stones underneath these can cost significantly less.
  • One thing to keep in mind is that the smaller your partner’s finger, the bigger the diamond will appear. A 1-carat diamond appears larger in a 4 finger size than a 7 size.

The cut of a diamond should also be considered. As we discussed in our blog on Cut, when a stone is cut in the proper proportions, the maximum amount of shine is seen from the top of the diamond. So if it is cut well it will appear bigger. Therefore, it is quite possible to have a lighter carat diamond with a higher cut grade and make it look just as big.

As with people, the weight can be disbursed in different ways.

  • A diamond may have a thick band or deep canopy to make the table (the surface of the diamond as seen from the top) smaller, but it will weigh the same as another diamond that is cut differently.
  • When looking for a GIA certificate, you can see all the measurements necessary to assess the actual size of the diamond: compare!
  • In colored diamonds, diamonds are cut mainly to get the most color, while in white diamonds they are cut to get the most shine. That is why carat weight has the potential to be even more misleading.

2. Avoid carat weight steps:

Diamonds are priced per carat. The price per carat for a 1.00 carat diamond is much higher than the price per carat for a 0.90 carat diamond. Add the fact that a one-carat diamond is 10% heavier and you will get a considerable increase.

A numerical example: The price per carat for a 1 carat G SI1 is approximately 25% higher than a 0.90ct equivalent diamond. Add the weight difference and you will get a total difference of 40%. A flawless 1.00-carat D costs approximately 70% more than a 0.90 ct equivalent and adding the weight makes a difference of 90%. Whereas in medium grade diamonds like G SI1 (which is a beautiful diamond for all opinions) the increase is much more moderate.

3. The effect of carat weight on the price per carat

Prices should be considered as an index and are not necessarily current. When it comes to colored diamonds that are much rarer than normal diamonds, the example of the second diamond is more accurate: the price will rise dramatically.

4. It’s about the color:

The color of the diamond is a very important criterion in white diamonds and especially in colored diamonds. In whites, you can consider the settings. If you intend to mount the diamond on a yellow gold ring, then the yellow will reflect off the diamond, so a D-color diamond will be obsolete and you can get a lower color. Our recommendation: in white gold or platinum, try to stay above G (although H may still be an option). In yellow gold, the color is also fine.

Except elegant colored diamonds (pink, red, blue, canary, brown, and orange), colorless stones are harder to find and more valuable in terms of price than light yellow ones. With a color range from colorless (D-F) to light yellow (S-Z), the diamond color grading scale below can be used to help guide you through the diamond buying process.

  • E-F: colorless. An expert gemologist can detect the minute traces of color.
  • G-J: almost colorless. Color difficult to detect unless compared side by side with higher quality diamonds. An excellent value.
  • K-M: Slightly tinted. An exceptional value with weakly detectable warmth or tone.
  • N-R: remarkable color. Diamonds in this range are much less expensive than higher grades as well they have an obvious yellow or brown tint.
  • S-Z: For most clients, S-Z diamonds are too colored for a white diamond.

Another factor that affects the color of a diamond is the color of the setting itself. Yellow gold makes the small amounts of yellow in a diamond less obvious, while the white gold and platinum settings make the color in yellow diamonds more apparent.

Most untrained observers cannot distinguish a step above or below a color grade unless the stones are compared side by side with the help of a trained gemologist. With so many things to look for when purchasing an engagement ring, Matt and Alan help streamline the process by providing expert service and years of advice. Visit us today or contact us to schedule an appointment.

5. Prices should be considered as an index and are not necessarily current.

When evaluating a colored diamond, special attention is paid to its color, much more than whites. There are hundreds of colors of diamonds. Many colors have an equivalent color that is similar (or related) and much cheaper. Generally speaking, the prices of colored diamonds are divided into groups. Affordable colored diamonds: gray, brown, and yellow (excluding bright yellows). The middle tier is made up of high-quality oranges and yellows. Reds, greens, blues, pinks, purples, violets, and matchless, very rare and expensive.

When a colored diamond has a lower grade secondary color, its price decreases. This equation works both ways: A pure pink diamond is much more expensive than a brownish pink diamond, which is a pink diamond with a slight shade of brown.

Even if your heart has a specific color, consider those with a secondary color. The effect on color may be negligible, but on the price it will be very noticeable.

6. Cut

Cut refers to the geometric proportions of the gem. The cut of a diamond affects its brilliance and shine. Precise workmanship is required to cut a diamond so that its proportions, symmetry, and polishing maximize its magnificence. While high degrees of color and clarity contributes to a diamond’s appeal, it is the cut that determines the symmetry of the facets of the stone, its overall proportions, and its ability to reflect light. Of the 4C, the cut is the most difficult to determine; It is an incredibly technical and scientific process.

When you think of a diamond cut, a princess or marquise might come to mind. And although the shape is important to each individual, the cut of the diamond is actually what makes it sparkle. When determining its value and beauty, the cut of a diamond is considered the most important aspect of the diamond.

Although it can be difficult to analyze, the cut has three main attributes: brightness (the total light reflected by a diamond), fire (the scattering of light in the colors of the spectrum), and twinkling (the pattern of light and dark areas and flashes of light, or shine, when a diamond is moved.)

On a GIA certificate, a scale that ranges from excellent to poor details of the diamond’s cut grade. The same scale is used to rate both the polishing and the symmetry of the diamond. * GIA cut grade only given to round brilliant diamonds

  • Ideal cut: Represents the top 3% of diamonds depending on the cut. It reflects almost all the light that enters the diamond. An extremely rare cut.
  • Very good cut: Represents the top 15% of diamonds according to the cut. It reflects almost as much light as the ideal cut, but at a lower price.
  • Good cut: Represents the top 25% of diamonds according to the cut. Reflects most of the light that enters. Much less expensive than a very good cut.
  • Fair cut: Represents the top 35% of diamonds according to the cut. It is still a quality diamond, but a fair cut will not be as brilliant as a good cut.
  • Poor Cut: Diamonds that are generally so deep and narrow or shallow and wide that they lose most of the light from the sides and bottom. And at the end of the day, a diamond cut is a must-see in real life to really appreciate it.

7. Clarity

Have you ever wondered why some diamonds are clouded while others seem to sparkle? Or maybe you see two that look alike, but the price shows otherwise? Knowing the 4C of a diamond makes the process of buying rings easier, even if you have never stepped into our store. Natural diamonds have a variety of internal characteristics known as inclusions and external characteristics called imperfections.

Assessing the clarity of a diamond involves identifying the number, size, nature, and location of each feature, as well as the overall appearance. And although no stone is perfect, the purer it is, the more expensive it is.

When evaluating clarity, the GIA Clarity Scale has six categories, ranging from flawless to included (I1, I2, and I3).

  • Flawless: No visible inclusions or blemishes at 10x magnification. An extremely rare diamond.
  • No internal defects: No visible inclusions at 10x magnification. A very rare find.
  • Very, very little included (VVS1 and VVS2): An excellent quality diamond, the inclusions are so slight that they are difficult for a qualified qualifier to see with less than 10x.
  • Very slightly included (VS1 and VS2): Inclusions are observed with effort at 10x magnification, but are characterized as minor.
  • Slightly included (SI1 and SI2): Even though it is a great diamond in terms of value, the inclusions are noticeable at 10x magnification.
  • Included (I1, I2 and I3): inclusions are quite obvious under magnification, which can affect transparency and brightness.

While a flawless diamond is extremely rare, most inclusions and flaws are so small that they cannot be seen by anyone other than a trained diamond classifier. At first glance, a VS1 diamond and an S12 diamond can look identical, yet they are extremely different in terms of quality. That’s why expert and accurate evaluation of the clarity of a diamond is important when choosing the perfect stone.

8. Choose a trained jeweler

Select a jeweler as carefully as a doctor, lawyer, or any other trained professional does. Find someone with credentials, such as a GIA Graduate Gemologist. Take note of your affiliations with jewelry industry groups and professional associations. Use the GIA Retailer Search to find a jeweler near you who has GIA-rated diamonds or has GIA-trained associates on staff.

The easiest way to find out if a jeweler is reputable is to find out how many years he has been in business. As with any other industry, a long career with a successful survival is a good sign. Since experience in diamond grading, selection and sale require years of training, always buy diamond jewelry from a professional you can trust. Choose a retailer who has demonstrated a commitment to professionalism and has an established reputation. Ask if the jeweler is a member of Jewelers of own country.

The jewelry experience should be relaxed and fun. The best jewelers are passionate about their craft and love to share their knowledge with customers. They will show you a selection of diamonds and can explain the subtle differences in grade and value. The knowledge and experience you get in jewelry will guide you in choosing the perfect diamond for a lifetime of pleasure. A great advantage of establishing a relationship with a jewelry store near you is that they will be there for your future purchases, repairs, or custom design needs.

9. Request an independent diamond qualification report

A diamond grading report is an unbiased assessment of the quality of the diamond. It describes the 4Cs of the diamond and confirms that the stone is a natural or synthetic diamond. The report also reveals any treatments the diamond has undergone to alter its color or clarity.

10. Keep your purchase secure

Have your diamond evaluated and insured. Appraisers and insurers rely on GIA diamond grading reports that accurately describe the stone. The appraiser uses this information to establish the value of the stone. As an added measure, consider having your diamond laser-inscribed with your GIA report number, to verify if it is ever lost or stolen.

A laser inscription will help identify your diamond if it is ever lost or stolen. You can request that the diamond’s report number or a personal message be inscribed on the band (the diamond’s perimeter). The inscription can be seen using a jeweler’s loupe or microscope at 10X magnification. The diamonds that come with the GIA Diamond Dossier® reports contain the report number of the laser engraved diamond on the band.

11. Budget

If you’re willing to splurge, or have a modest budget, making smart decisions can help you get more value for your money. Setting your budget is a good idea and an excellent starting point. Choose the right setting for your diamond – it’s the right setting for your diamond to sparkle.

Depending on the design you choose, you can choose the correct combination of 4Cs: Color, Carat, Cut, Clarity, to determine which diamond to choose. For example: If you want to buy a larger stone, you could focus more on the Cut rather than the Color, to highlight the diamond’s brilliance.

CIf you’re like most guys, you probably don’t have thousands of dollars for an engagement ring. And if you do, you probably don’t want to blow it all up in one diamond. If it’s a big rock you’re looking for, there are a few things you can do to fulfill your desires while softening the blow to your engagement ring budget.

12. Consider the occasion

Buying your first diamond for you? Are you buying it for someone else, perhaps giving away diamond jewelry for your wife or mother? Are you looking for elegant diamond earrings for a party, or want to buy an engagement ring? You may want to wear diamonds in excess or choose a simple solitaire. The type of occasion you’re shopping for will guide you on how to buy the perfect diamond.

13. Certification

Since you are making a jewelry purchase for the first time, make sure you have all of your certifications in place. Trust, and authentication are a must. The value of a gemstone is generally determined by factors such as its natural rarity, gemological makeup, and the quality of its finish.

Similar-looking diamonds and gemstones may be valued differently. A Certificate will clearly elaborate the details of the accompanying gemstone, and provides confidence for both the seller and the buyer. The gems are certified by Solitaire Gemmological Laboratories Ltd. (SGL), the International Gemological Institute (IGI), and the Gemological Institute of America (GIA).

When investing in a stone, the stone must be certified, otherwise you simply will not know what you are buying. The most respected diamond leaderboard is the GIA (Gemmology Institute of America). The GIA is the most respected (within the diamond industry) and its certificates have the highest value. Diamonds are still classified by the human eye, so a trusted board must do it.

The diamond receives a GIA report number, giving you all the details of the stone, including the cut, color, carat, and clarity. Sometimes this number is also laser placed on the stone, which can be verified under a microscope.

14. Low-priced diamonds also have a “low carat weight”

You may be on a tight budget, but it’s often worth saving a little more to buy a bigger, heavier diamond with a higher carat weight. The question here is, most of the time, about the recipient’s preferences. When it comes to diamonds, uncertainty often leads to disappointment. Ask your partner if they would like a one-carat diamond or if only half a carat would make them happy. Ultimately, it is up to you if you want to buy according to your taste or budget.

15. Fancy diamonds are attractive but “don’t shine”

Regular diamond shapes are the brilliant round, princess cut, oval cut, to name a few. Fantasy diamonds may be more attractive. However, the truth is that some of these, like the emerald cut and the Asscher cut, have less shine. Although you may like a diamond shape, it may not give you the shine you want.

16. Rare colored diamonds can cost less than colorless ones

Diamonds are also available in a variety of elegant colors. It is a myth that all elegant colored diamonds are more expensive than pure whites. Jewelers may try to trick you into paying more for a “colorful” diamond, so you must know a little about them. Luxurious yellow or brown diamonds are very common and tend to be less expensive than colorless ones. On the other hand, pink, red, blue, and green diamonds are considered rare and valued more than colorless diamonds. Also, the elegant colors draw much more attention than white, don’t you think?

17. Check defects

Diamonds are not without blemishes, which can be at surface level or deeply embedded. Because some of these defects are microscopic, what you can check for are the visible marks left by polishing and cutting. These imperfections can spoil the beauty and value of the diamond. If you are shopping online, please contact the seller for pictures to check clarity.

Specific treatments known as clarity enhancements make a diamond pure. For example, laser drilling reduces the visibility of carbon black spots. Another treatment, called a fracture filler, deals with internal cracks. Although certain defects persist, they may be less visible to the naked eye or the magnifying glass after treatment.

Be careful when buying enhanced diamonds because labs like GIA do not issue rating reports for those who have undergone non-permanent treatment, such as fracture filler.

18. Online shopping

Today, you have a better chance of finding affordable diamond jewelry in online stores than your physical counterparts. The former incurs minimal costs associated with running a store in the real world, such as rent, security, and sales staff. Overhead costs can limit physical point-of-sale inventory, unlike e-commerce sites, which can include hundreds or thousands of items for sale. You can compare prices and calculate numbers.

The inability to see the part up close and to scrutinize is an inherent limitation when shopping online. In this context, please see the store’s policies on returns and exchanges.

Online diamond providers can offer a wide variety of diamonds to choose from at competitive prices, due to their lower overhead. The downside to buying from an online diamond supplier is that you will not be able to inspect the diamond in person before making the purchase. Make sure any online retailer you’re considering is well established, has positive reviews online, and sells diamonds from an accredited certification authority. The diamond industry frequently uses price guides to establish the total cost of the stone.

19. Commit carefully

It is no secret that diamonds are expensive. Despite this, first-time buyers often find diamonds to be more expensive than they initially expected. So before buying a diamond, review your finances and set a budget. Then take a look at the diamond prices to see what you can afford. If you get a sticker shock, you may decide to commit to the diamond of your dreams.

However, compromising does not mean that you should only buy a diamond at a bargain price. In truth, there are no good deals on diamonds. There are fair deals, but if it seems like a diamond is priced lower than the rest, there’s a reason for it. You’ll get a better diamond if you opt for a lower carat weight than if you buy a diamond that seems like a “good deal” compared to other diamonds of similar weight. You can still get the ring of your dreams if you compromise a little on the size of the stone instead of the quality.

20. Negotiate with the diamond seller when appropriate.

  Some stores and suppliers may have clear policies that prohibit the negotiation of listed prices, but that does not mean that you cannot get some gifts in addition to your purchase. As an example, you can ask about diamond maintenance and request that the store include a diamond/jewelry cleaner with your purchase. Beware of diamond sellers trying to convince you to spend more on a diamond by convincing your partner.

Stick to your budget, even in the face of special offers. These are usually a trick to increase sales. If you ask about a specific sale, it will often be available even outside the sale time limit. Don’t let an emotional/aggressive salesperson stop you from asking questions and taking the time to decide if a diamond is right for you. If you feel uncomfortable, you can always walk away and come back later or take your habit somewhere else.

Larger diamond stores will likely have a larger selection, but these can be intimidating and rigid when it comes to negotiating. Smaller diamond retailers and privately owned individuals will be more willing to deal with you on a personal level and may even be willing to negotiate the cost of some of your diamond-related expenses.

Mistakes to avoid

i. Buying a low-quality diamond from a mall jeweler because it’s “for sale”

Most diamond retailers are falling like stones. This is mainly because the diamond and jewelry business operates using an outdated business model. The basic model is characterized by a luxurious store located within a shopping center that has very expensive rents, significant advertising costs, huge lines of credit, massive insurance costs, and aggressive and commissioned sellers who are generally poorly trained.

For this business model to be effective, large profit margins (typically 100% to 300%) are crucial. To make things worse, many chain stores are forced to reduce the quality of their diamonds so that they can achieve the profit margin they need to make a generous profit to pay for their excessive overhead.

Some stores choose to operate in an office space rather than an expensive commercial space. Their marketing is primarily Internet-based and they do not carry excessive inventory. Due to these reasons, interest service on a line of credit is not required and neither are the major insurance costs that accompany a large inventory. Some stores may have highly trained and knowledgeable staff who are strictly compensated by salary, so no pushy salespeople are present.

ii. Assuming a designer brand means a higher quality diamond

The power of branding and advertising can convince people to spend two or three times as much for the same diamond because it is perceived to be of higher quality thanks to elegant packaging or a designer label. Whether it is furniture, electronics, clothing, or jewelry, quality should always be the most important factor when buying an item.

Unfortunately, higher quality is not necessarily associated with a particular brand. As a result, many consumers also pay too much when they shouldn’t be. You should spend a little time learning about diamonds and you will save thousands of dollars without sacrificing quality.

iii. Forget about getting the GIA certificate

The certificate provided by GIA is of utmost importance, due to how it authenticates all the details related to the diamond you are about to buy. GIA is the reigning authority in the United States when it comes to diamond authentication and the provision of documentation, which is required for future diamond deals.

GIA provides all retailers with a certification confirming the price of the diamond. The certificate also includes a description of the diamond concerning the 4Cs. Without the presence of a GIA certificate, it will be difficult to sell, lease, invest the diamond, or make other necessary deals.

The certificate validates and confirms the quality and value of diamonds, it is a seal of authority that you must store safely and help you do a successful business, etc. The certificate also has a descending map of the diamond, which you can use to see if the diamond is the same as the one advertised on the certificate, the details of which you can find out by estimating it.

iv. Forgetting about visiting various diamond stores

Different stores will have different selections, but some stores may be more willing to accommodate other requests you have, such as using a combination of metals in the band to reduce the total cost. As with any major purchase, you’ll want to make sure you’ve found the right option for your situation before you even start negotiating.

v. Lack of investigation

Many people today simply go in to buy a diamond without doing extensive research on the subject. The diamond purchasing process is quite extensive and requires you to do research well before moving to a retailer or online for further consultation and purchase. Considering all the complexities involved. You can be easily fooled by a fraud retailer, so it is recommended that you do all of your research beforehand.

For starters, you should dive deep into the 4C science of buying diamonds and then work on them to ensure that the diamond you buy has a great correlation between price and quality and you are buying what it really is. While buying a perfect diamond may cost you a little extra money, you can do your research and find a diamond that compromises some of the quality details without compromising the beauty scale; In most cases, blemishes will be visible only to you as a person, who has a proper awareness of it.

You should be careful about;

  • Blemish;While inadequate knowledge of the 4Cs may also be held responsible here, a lack of adequate knowledge of imperfections and inclusions can be costly to you. Diamonds with poor clarity ratings are often sold at high prices by retailers, just because they look good. Now, you can only detect small imperfections and inclusions by looking at the diamond under a microscope. See all the details clearly and then make your decision.
  • Colorless Diamond Obsession;Seriously, you should stop obsessing over colorless diamonds. D rating colorless diamonds often tend to be the most expensive. However, you can get literally the same type of diamond, with a G rating, for much less. The obsession with colorless diamonds could cost you a fortune. While a diamond with a color cast will cost less, it will do so without compromising the quality of the piece. A diamond with a G rating will be just as beautiful as one with a D rating, only it would be available for less.

vi. Completely relying on online for purchase

It is often difficult to evaluate and understand how the diamond will fit your finger and how it will shine, buying diamonds online. A real feeling you can have, visiting a physical store where you can assess and verify its quality through a microscope, seeing its brightness and light with the naked eye. And for sure, only the physical contact and the sensation of the ring will help you imagine your commitment and the most precious words, which you are willing to say and listen to in response.

vii. Ignoring the importance of price

When buying a diamond, you must understand what is behind this purchase: you must be ready to spend on the services of other specialists such as Designers and Jewelers, who will be in charge of the additional work of art. You should bear in mind that large diamonds do not always mean the most expensive: everything depends on their quality and characteristics. Very often, a small diamond with perfect color and a perfect cut will cost more and shine brighter than any other diamond on your loved one’s finger, so think about the designation and set the priorities, choosing diamonds.

viii. Not knowing or understanding the 5 Cs well

While a stone does not have to be perfect to be beautiful or precious, subtle differences in quality make dramatic differences in the price. You have probably heard diamond experts talk about the “4 Cs” (color, cut, clarity and carats), however, you must know about an additional “C” (certification). The Gemological Institute of America (GIA) is the inventor of the modern classification system and is the world’s leading authority on the diamond industry.

ix. Make a decision without knowing the style of your loved one

After you’ve fallen in love with a stone, the next step is to figure out what to put around it. An engagement ring should be a classic and timeless symbol of your love that will last forever. All women love a diamond ring, but they will definitely have a badge preference when it comes to the style or category of your long-awaited engagement ring.

Since you will wear it every day for many years, it is important to consider your personal style. Does she prefer vintage, simple, Classic, avant-garde, or modern designs? Their lifestyle also comes into play. You will have to consider your profession, your daily activities. and if your ring will stand up to your lifestyle. Balancing personal style with lifestyle can be challenging, so if you are not sure what would be better for her, you have to do a little research.

x. Buy a diamond without seeing it under magnification

Before buying a diamond it will look nice on your left ring finger, located on a tennis bracelet, or dotted a pair of earrings, you want to know that it is of good quality. But it’s hard to be sure, especially since you can’t tell at a glance. The difference between what makes one ring more expensive than another. It is surprising how many people visit jewelry, spend thousands of dollars on a diamond and never examine it. Industry professionals would never contemplate buying a diamond without first thoroughly examining it.

There are also many tricks that some jewelers use to improve the appearance of their products. Before spending the hard-earned money, it’s best to spend some time making sure that receive the best possible value for your dollar.

xi. Buy a diamond with a thick sash

This is an area that you won’t find many other jewelers talking about. It’s been going on for quite some time.

Why do you think the cutter would cut a thick girdle?

It is the widest part of the diamond, which is equivalent to the weight, which, in, in turn, it equates to a higher justified price. The price difference between a 0.90ct and a 1.00ct is approximately $ 1,500 to $ 2,000. This is a very significant financial incentive for diamond cutters and jewelers. In fact, more than 50 percent of Diamonds on the market today have thick bands.

xii. Not knowing the difference between an evaluation and a gemology lab report


The function of an evaluation is to provide a retail replacement value for a piece of jewelry and is generally used for insurance purposes. There is no standard protocol for evaluation and not all evaluators are qualified or impartial. It is relatively common to see the same piece receives radically different ratings from different labs in terms of dollar value and quality rating. As a result, It is always wise to make sure that you are dealing with an appraiser who has a solid reputation and the credentials to prove it.

Gemological laboratory report

A gemology laboratory report (lab) is a document prepared by highly trained diamond professionals with advanced tools and technologies. It is a complete analysis of a stone and accurately documents specific details such as carat weight, dimensions, clarity, and color grades do not set any kind of monetary value as the report is designed to be accurate and useful regardless of the diamond market at any particular time. Like appraisers, diamond lab results may vary from lab to lab. With the proper documentation, like a GIA lab report, you can be sure you know what you’re about to buy. You also can

Anyone can sell a diamond, but would you trust buying a diamond from anyone?

Many people in the jewelry industry have limited knowledge of diamonds, so their ability to guide you in the best diamond purchase is also limited.  A description of a diamond and the actual diamond can be two very different things and the subtle differences can make a huge difference in the beauty and value of a diamond.

So even when a diamond seems to be exactly what you’re looking for in it price you want to pay, it may not be. Many trusted diamond stores tell you everything they know, and show you the difference between diamonds: the ones you should buy and you should stay away from. There is no substitute for experiencing diamonds first hand – you must hold, feel, see and compare diamonds in person.

Most sellers don’t want to tell you everything they are buying because they are paid on commission, so there is an incentive to make the sale at all costs.

xii. Assuming a designer brand means a higher quality diamond

The power of branding and advertising can convince people to spend two or three times as much for the same diamond because it is perceived to be of higher quality thanks to elegant packaging or a designer label. Whether it is furniture, electronics, clothing, or jewelry, quality should always be the most important factor when buying an item.

Unfortunately, higher quality is not necessarily associated with a particular brand. As a result, many consumers are paying too much for a diamond when they shouldn’t. You should spend a little time learning about diamonds and you’ll save thousands of dollars without sacrificing quality.


  • The next time you go shopping together, stop by a jewelry store and ask her to try on some rings to get an idea of what she likes it. (Be careful not to get too caught up in the moment and tempted to pay excessive retail prices.)
  • Talk to your mother, sister, and friends (that is, if you can trust that they will keep a secret).
  • You may have a coworker or friend who will provide you with valuable information.
  • Request diamond store to send you a variety of diamond design links from designers located around the world..
  • When purchasing your diamond, there are many outlets to choose from: online; shopping mall jewelers; designer stores or mom and pop stores.
  • Always be sure to check prices at various retailers before buying.
  • Don’t be convinced to buy a diamond with more clarity or color than you need. Be sure to pay only for things that make a visible difference to your diamond
  • Don’t put an engagement ring purchase on a credit card; It could ruin your enjoyment of engagement and make saving for a wedding more stressful.
  • Consider saving on setup, new advancements in technology and procedure have made possible non-traditional metal combinations in the bands of the diamond setting. In many cases, these can give the appearance of a precious metal without an expensive price tag.
  • If you have chosen a more affordable diamond, take the time to choose your setting. Try to choose one that covers the imperfections of your diamond
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